About me

Hello! My name is Serge K. Keller, FCD.

I’m a scientific and technical journalist, a freelance writer and translator, a graphic designer and desktop publisher, and a webmaster. In other words: I’m a wordsmith and a pixel craftsman, a printer of electrons and a web scientist.

I’m also a former biologist, and used to be a zookeeper: to this day, I’ve kept a strong interest in natural sciences, and I remain a staunch, bearded Darwin groupie.

In my free time, I direct some amateur theatre plays, or play on stage myself. Photography, bicycle touring, travels, cinema and reading (I’m a tsundoku black belt) also count amongst my hobbies and past-times.


Serge K. Keller
Atelier Mammouth
Route du Jura 13
1700 Fribourg (Switzerland)


University of FribourgUnicom Communication & Media — Fribourg (Switzerland)

Scientific collaborator February 2014 – Present

Institutional promotion, studies promotion, communication specialist, web specialist.

University of FribourgUnicom Communication & Media — Fribourg (Switzerland)

Freelance journalist September 2012 – Present

Freelance journalist for «unireflets» & «Universitas».

Atelier Mammouth — Fribourg (Switzerland)

Co-founder September 2007 – Present

Small, two-person studio specialized in graphic design, print layout and publication services, web design and development; also active in IT training and consulting, translation and proof-reading services, media communication.

University of Fribourg – Academic Information Service — Fribourg (Switzerland)

Scientific collaborator September 2012 – January 2014

Print design & layout, web publication & development; web expertise, information architecture, accessibility & usability expertise, knowledge management.

Swiss Youth Hostels — Zurich (Switzerland)

Web publisher & accessibility specialist March 2012 – July 2012

Code and content upgrade of the Swiss Youth Hostels website, to conform it to current accessibility standards.

dialog:umwelt GmbH (formerly Publizack GmbH) — Ittigen – Biel/Bienne (Switzerland)

Online communication specialist January 2009 – January 2012

Web development and webdesign, web publishing, text writing and editing, copywriting, scientific and technical translations, internet information monitoring, web expertise and online communication expertise.
N.B.: the communication agency dialog:umwelt GmbH was registered at the trade register under the name «Publizack GmbH» until October the 29th, 2010.

Swiss Federal Office for the Environment FOEN Communication Division  — Bern (Switzerland)

Web publisher January 2009 – December 2011

Web publishing, scientific and technical translations, web expertise and online communication expertise.

Swiss Federal Office for the Environment FOEN  — Bern (Switzerland)

Web specialist Various mandates, 2006 – 2008

Web content migration, web publishing, IT expertise, etc.

Federal Authorities of the Swiss ConfederationSwiss Federal Chancellery — Bern (Switzerland)

Web specialist – Communication and information specialist, January – March 2006

Web content migration, web publishing, web integration, accessibility and usability expertise, information organisation and architecture.

University of FribourgAcademic Direction — Fribourg (Switzerland)

Graphic designer – Desktop publisher April 2005 – December 2006

Graphic design and layout for various printed publications.

AllTheContent.com — Geneva (Switzerland)

Editor January 2002 – January 2003

Editor and journalist for the «IT Feed» and «Technology» columns.

Computer News — Lausanne (Switzerland)

Journalist 1999 – 2001

Freelance journalist for the «Swiss IT» monthly column and for various other special features of this (now extinct) magazine.

Publipress — Fribourg (Switzerland)

Founder October 1998 – September 2013

Web hosting and small publishing association (non-profit): hosting and publishing services, system administration, end-user support and training.

Basel Zoo — Basel (Switzerland)

Zookeeper 1988 – 1994

Animal keeper (wolves, ungulates, rhinoceroses, etc.) and «Futtermeister»-assistant.

Volunteer work

W3C — World Wide Web

Invited Expert March 2007 – June 2014

Invited Expert to the W3C HTML Working Group.

WHATWG — World Wide Web

Contributor March 2007 – July 2012

Contributor to the WHATWG.

Théâtre de la Cité de Fribourg (TCF) — Fribourg (Switzerland)

Committee member — Press officer — Webmaster June 2004 – October 2009

Media relations attaché: press and media relations, advertising, website, communication — Head of communication and marketing — Webmaster (website redesign in 2004; management, maintenance and updates until 2009).


Université de Genève (Switzerland)

Advanced Studies in New Web Technologies October 2012 – February 2014

Certificate of Advanced Studies (CAS) in New Web Technologies and Web User Interfaces, at the Knowledge Engineering and Space Logics Institute (ICLE) of the Computer Science Centre (CUI).
Principles and core Web technologies. Web information management: databases and data exchange. User centered design: needs analysis and prototype testing. Web 2.0 technologies and the Semantic Web. Knowledge integration project: design and implementation of a Web application or a website (final project).

Université de Fribourg / Universität Freiburg (Switzerland)

Journalism & Communication sciences October 1998 – June 2002

Other activities and affiliations: editor-in-chief of Spectrum (University students' newspaper and AGEF's official voice); support, training & hardware sales for micromus (IT services for University students); reporter, radio host & radio editor for Unimix (University students' radio).

Université de Neuchâtel (Switzerland)

Natural sciences – Biology (Vertebrate ecology & Eco-ethology) October 1989 – June 1998

Scientific assistant in Vertebrates anatomy, Vertebrates eco-ethology and propedeutical medicine (1st year students).
Other activities and affiliations: Théâtre Universitaire Neuchâtelois (TUN); Théâtre du Grenier.

Liceo cantonale di Lugano 2 – Trevano — Canobbio (Switzerland)

Litterary section (Latin) — Linguistic section (Modern languages) September 1984 – June 1988

Other activities and affiliations: Gruppo di Teatro del Liceo di Lugano 2.


It might look like I'm doing nothing, but on a cellular level I'm really quite busy.

  • Web design & development
  • Graphic & print design
  • Programming


I currently live in Fribourg (the Swiss one, that is), a very nice bilingual city (French/German), but I grew up in the Italian-speaking region of Switzerland.

  • French
  • Italian
  • English
  • German

Language courses

Lake School of English — Oxford (U.K.)

English language course (advanced level) July – September, 1989

Tandem Berlin e.V. Sprachschule — Berlin (Germany)

German language course (advanced level) July – August, 1988


Journalistic & Media organisations

ARCI / AST Supporting Member; Swiss Association of Science Journalism Member; Syndicom Supporting Member.

Scientific & Nature conservation organisations

Bletchley Park Friend; Durrell Wildlife Conservation Trust Supporter; Friend of Charles Darwin; HMS Beagle Project Supporter.

Standards & Digital rights organisations

EFF Member; FSF Associate Member; ICANN NCUC Member; ISOC Swiss Chapter Individual Member.

Other societies and organisations

Cloud Appreciation Society Member; FIFF Friend; Sherlock Holmes Society of London Member; Théâtre de la Cité de Fribourg Active Member.

Geek Code

Geek Code

Remember the Geek Code? FWIW, here’s mine:

Version: 3.12
GAT d--(+) s++:++ a+
C++(++++)$ UL++++@ P(+) L++(+)>+++ E- W+++$ N* o+ K w@$ !O M+>$ !V
PS++@ PE@ Y+(++) PGP+
t+@ 5? X-@ R@ !tv b+++(++++)>$ !DI D--- G+
e* h--- r+++ y+++

Contact Form

Get in touch via this handy contact form, and I will get back to you as soon as possible. Sadly, other means of communication (such as carrier pigeons or smoke signals) seem to be a tad less reliable. To be on the safe side, please stick to this contact form.

If you wish to send me a message, I can understand French, Italian, English and German. Your choice!

Favourite quotes

  • Un adulte, c'est peut-être un enfant qui a mal tourné.

    André Franquin (1924 – 1997)
  • Leben ist lernen.

    Konrad Lorenz (1903 – 1989)
  • You live and learn. At any rate, you live.

    Douglas Adams (1952 – 2001)
  • A man is not dead while his name is still spoken.

    Terry Pratchett (1948 – 2015) — GNU Terry Pratchett
  • Every man should have a built-in automatic crap detector operating inside him.

    Ernest Hemingway (1899 – 1961)
  • The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.

    Bertrand Russell (1872 – 1970)
  • There is grandeur in this view of life, with its several powers, having been originally breathed into a few forms or into one; and that, whilst this planet has gone cycling on according to the fixed law of gravity, from so simple a beginning endless forms most beautiful and most wonderful have been, and are being, evolved.

    Charles Darwin (1809 – 1892)
  • We explore because we are human, and we want to know.

    Stephen Hawking (*1942)
  • Just when I discovered the meaning of life, they changed it.

    George Carlin (1937 – 2008)
  • Lo sforzo dis­per­ato che com­pie l’uomo nel ten­ta­tivo di dare alla vita un qual­si­asi sig­ni­fi­cato è teatro.

    Eduardo De Filippo (1900 – 1984)
  • I've... seen things you people wouldn't believe; attack ships on fire off the shoulder of Orion; I've watched C-beams glitter in the dark near the Tannhauser Gate. All those... moments... will be lost... in time, like... tears... in rain.

    Roy Batty, SN N6MAA10816 (2016 – 2019)
  • I don't play a lot of notes. I just try to play the right ones.

    B.B. King (1925 – 2015)
  • Do I contradict myself? Very well, then I contradict myself, I am large, I contain multitudes.

    Walt Whitman (1819 – 1892)
  • We shall not cease from exploration, and the end of all our exploring will be to arrive where we started and know the place for the first time.

    T.S. Eliot (1888 – 1965)